For starters, good copywriting.

Years working as a reporter and editor left me with an appreciation for clarity in communications. Two Hats is about smart thinking, too. I spent 15+ years in ad agency trenches managing all sorts of projects for clients big and small, so I’ve collected a few insights.

Here’s one: You can’t do it all. But it sure helps if you can multi-task! So my services span web and print communications. Hence, Two Hats.

Generating compelling content for websites is a core competency, but I also write newsletters, brochures, annual reports, business plans and more. Browse my portfolio to get a feel for my range.

Good copy sells.

The difference between good and bad copywriting is less about style, more about substance. Good copy engages you because it is relevant. It should tell a story, and lead you somewhere. Preferably, to a sale. Which leads me to ask: why should you hire me?